Our Team
Dean Greenberg
President & Founder
Email • Dean@greenbergfinancial.com
Dean Greenberg, the Founder and President of Greenberg Financial Group has been in the financial services industry for over 30 years. He received his B.S. in Business Administration majoring in Economics from Washington and Lee University and his MBA from Adelphi in 1982. Dean is an organizing member and a member of the board of directors of Commerce Bank of Arizona. He is an active member in the Tucson community and hosts the Sunday morning talk show Money Matters on AM 790 KNST.
Professional Licenses/Designations
- Series 7 General Securities Registered Representative License
- Series 24 General Securities Principal License
- Series 4 Registered Options Principal License
- Series 53 Municipal Securities Principal License
- Series 63 Uniform Securities Agent State Law Exam
- Series 65 Uniform Investment Advisor Law Exam
- Arizona Insurance Licenses Life/Variable Contracts
David Sherwood
VP of Investment Services
Email • Sherwood@greenbergfinancial.com
Dave has been in the financial services industry since arriving in Tucson in September of 1972. After 9 years at Pima Savings & Loan Dave joined E.F. Hutton in August of 1981 and has been a registered investment executive since that time. Dave has been active in many civic organizations and he joined the Greenberg Financial Group in March of 2002.
Professional Designations/Licenses
- Series 4 Registered Options Principal License
- Series 7 General Securities Registered Representative License
- Series 24 General Securities Principal License
- Series 55 Limited Representative – Equity Trader
- Series 63 Uniform Securities Agent State Law Exam
- Series 65 Uniform Investment Advisors Law Exam
- Arizona Life and Annuity License
Ruben Fernandez
Registered Representative
Email • Ruben@greenbergfinancial.com
Ruben, a native Arizonan, moved to Tucson in the early 1960’s to attend the University of Arizona where he received a B.S. in Business Administration. In 1970, Ruben was one of a group of stockbrokers that opened the first office in Tucson for Dean Witter. Prior to accepting a position at Greenberg Financial Group, he has developed long-term relationships with clients and employed a consultative approach using his expertise in Asset Allocation to match appropriate investments to his clients’ unique needs. Ruben has been very active in social and community organizations that involve the youth of Tucson.
Professional Designations/Licenses
- Series 7 General Securities Registered Representative License
- Series 66 Combined Uniform Securities Agent State & Uniform Investment Advisors Law
- Arizona Insurance Licenses Life/Variable Contracts
Sue Maxwell
VP Compliance / Operations
Email • Sue@greenbergfinancial.com
Sue Maxwell has been with Greenberg Financial Group since 1999. She is the firm’s chief compliance officer and handles all the regulatory compliance for the firm, including financial operations. She has two children and two grandchildren, and is an avid supporter of the University of Arizona.
Professional Designations/Licenses
- Series 7 General Securities Registered Representative License
- Series 24 General Securities Principal License
- Series 28 Financial Operations Principal
- Series 66 Combined Uniform Securities Agent State & Uniform Investment Advisors Law
Natalie Fernandez
Registered Representative
Email • Natalie@greenbergfinancial.com
Natalie joined Greenberg Financial Group in May 2007 and has over 14 years experience in banking and investment services. Natalie’s focus is long- term retirement and planning strategies to help individuals realize and achieve their goals. She is a native Tucsonan and attended the University of Arizona. Natalie is a mother of two and is very involved with the youth of Tucson. She is also active in numerous non-profit organizations, serving on several boards that support and promote health, fitness and character building in children and the Tucson community. Natalie speaks fluent Spanish.
Professional Designations / Licenses
- Series 7
- Series 63
- Series 65
- Arizona Insurance Licenses Life/Health/Variable Contracts
Dan Martin
Registered Representative
Email • Dan@greenbergfinancial.com
Dan has 15+ years of business management experience and a B.A. in Political Science, Economics and Systems & Industrial Engineering from the University of Arizona and an MBA from the UA Eller College of Management. Prior to joining Greenberg Financial Group he spent five years at UBS Financial Services building solid client relationships based on understanding their dreams and goals and creating an investment strategy to help achieve them. Dan is a member of the Board of Directors of the Museum of Contemporary Art (MOCA) in Tucson.
Professional Designations / Licenses
- Series 7 General Securities Registered Representative License
- Series 66 Combined Uniform Securities Agent State & Uniform Investment Advisors Law
- Arizona Insurance Licenses Life / Variable Contracts
Laurie Metz
Office Assistant
Email • Laurie@greenbergfinancial.com
Laurie joined our team in November of 2004. She previously worked for Johnson and Johnson in California as a payroll associate for 11 years. She established residence in Tucson 12 years ago and is a proud mother of three, grandmother of two.



